The aim of the Lentsius brand is to offer the wearer a more sustainable alternative in the form of everyday jewellery. With this goal in mind, several steps and design-based decisions have been taken in daily work to move towards a greener future – the main materials used in jewellery creation are residues from the metal and wood industries. Timeless designs are the main basis of aesthetics, ensuring that the value of the jewellery lasts from season to season. In addition, most pieces of jewellery are made from a single material and in one piece to reduce waste and production stages.

In her work, designer Kairi Lentsius always adheres to the principle of "less is more" and explores unexpected combinations of material, technology, and form. Lentsius's products are designed to be worn daily, with a chic Scandinavian style, and are made in Estonia.